Alexandre Herchcovitch re-imagines the idea of “tailor-made.” 

(Source: hypebeast.com)

The future is golden at Alexandre Herchcovitch F/W 2012.

The future is golden at Alexandre Herchcovitch F/W 2012.

HUGE POCKETS! Trends from Alexandre Herchcovitch’s first pre-fall collection. See the rest here

At home with Brazilian fashion designer Alexandre Herchcovitch

(Source: selectism.com)

Alexandre Herchcovitch’s S/S ‘12 runway presentation, in HDR.

Alexandre Herchcovitch’s S/S ‘12 runway presentation, in HDR.

In the spirit of Mercedes-Benz Fashion Week in New York, which started last Thursday, here’s a video of Brazilian fashion designer and creator Alexandre Herchcovitchworking and re-working what is about to become his latest collection. His line will be unveiled on the runway today, September 13th at 5 p.m. Click here to see backstage footage of his men’s Spring/Summer 2011 show (video is in the top left-hand corner). And now before we get too ahead of ourselves…back to fall 2010!